JYP Entertainment is one of the big three entertainment companies in South Korea along with SM Entertainment and YG Entertainment. The company was founded by Park Jin-young in 1997 and has emerged as a major player in the Korean music industry, producing some of the biggest K-pop acts.
Headquarters in Seoul
JYP Entertainment’s headquarters is located in Seoul, the capital city of South Korea. Specifically, the company’s office building is situated in the Gangnam district, an affluent area known to be the Silicon Valley of South Korea.
The JYP building itself is hard to miss with its distinct bright blue and white colors. It has multiple floors for all the company’s operations from training areas to dance studios to recording booths. The building is also home to a cafe on the first floor that allows fans to feel connected to their favorite artists.
Other Domestic Offices
In addition to the Seoul headquarters, JYP Entertainment has domestic regional offices in other major cities like Busan, Daegu, and Gwangju. These additional offices allow the company to cast talent all over Korea and cater promotions to different regional markets.
International Offices
As K-pop continues to gain fans all over the world, JYP has set up international offices to support overseas activities. Major global offices include ones located in Japan, China, the United States, and Southeast Asia.
For example, the JYP USA office based in Los Angeles, California coordinates American debuts and promotions for acts like TWICE, ITZY, and Stray Kids. Similarly, the Beijing office manages Chinese sub-labels and the local careers of Chinese K-pop idols under JYP.
Why is the Location Significant?
Being headquartered in the Gangnam district of Seoul gives JYP both symbolic and practical advantages. Gangnam is the center of style, culture, and finance in South Korea, reflecting the sophisticated and trendy image that defines JYP artists.
On a functional level, Gangnam’s top-notch facilities from dance academies to recording studios and its proximity to media, fashion, and tech partners facilitate JYP’s production needs. Seoul also remains the core market for K-pop acts to build their early careers.
Ultimately, JYP’s prime location enables it to recruit aspiring trainees from all over Korea and provide them with world-class training to have the best shot at K-pop stardom. As JYP continues to expand globally, its home in Seoul still represents the beating heart of the entire company.